media kit for wyofile.com

In 2022 I designed a media kit with WyoFile, an independent, non-profit, digital news outlet focused on the people, places and policy of Wyoming.

They had all their materials together should potential underwriters (nonprofit speak for advertisers) contact them, but wanted help better reflecting more sophisticated offerings to a much larger audience than before.

Working with some existing brand guidelines, I designed a document focused on careful clarity and maximum simplicity to ultimately provide a very utilitarian document that can be shared digitally or printed for events.

marketing design